Imagine you’re the captain of your own ship. In order to navigate turbulent economic waters, it is important that you have the right tools at your disposal. Your seller tools will act as a compass, a map and spies. These tools will not sail your ship for you but they can help you to stay on course, avoid icebergs and keep you safe.
Online business is not a simple task. You’re more likely to run a marathon, with random obstacles in your path. This is where seller tools can be useful. Do you remember Dora the Explorer? Imagine selling tools in her backpack. It’s everything you need for a smooth journey.
Analytical tools, such as those used by Google Analytics, are similar to a magic crystal ball. While they may not be able to predict the future with certainty, they will give you a good idea about what works and what doesn’t. Google Analytics or SEMrush can provide you with insights into the behavior of your audience. You can almost see into your customers’ heads. Knowing whether they prefer oatmeal raisin cookies or chocolate chip can change the game!
Inventory management software can be a real gem. Have you ever been frustrated by losing your keys right when you need them? It can be frustrating to manage stock, especially when you’re dealing with dollars. TradeGecko, Zoho Inventory and other tools help keep things organized. The tools will prevent the “Oops, We’re Out of Stock!” moments. It’s a lifesaver–literally, for your sales figures.
CRM (Customer Relationship Management) tools can be compared to your butler Jeeves. They keep track of all the details, including birthdays and favourite purchases. Salesforce or HubSpot can help to strengthen customer relationships. You wouldn’t ignore your best friend’s birthday. So why would you forget your loyal customers’ preferences?
Email marketing software may be your secret weapons. Do you enjoy reading handwritten letters or postcards? Consider email marketing as a modern fountain pen. MailChimp or Constant Contact can help with creating personalized emails. It’s almost like saying “hi”, but without having to leave your couch.
They are the magic wands for the digital world. They can help sprinkle some fairy powder on your content, so that it will climb higher on search engine results. Ahrefs will show you what keywords are most likely to get you noticed. Finding the right keywords is like finding a treasure map. You just have to follow that to find gold.
In the context of gold, don’t forget to consider pricing tools. You may have been in the position of not knowing if your prices are too high or low. Price2Spy, RepricerExpress and other tools can help you check market trends. These are your financial advisors who will make sure you’re priced competitively without giving anything away.
Automated marketing software automates repetitive tasks. Imagine having to bake cookies in batches instead of one-by-one. Tedious, right? Hootsuite, Buffer and other tools automate your marketing. Schedule social media updates or emails to free up your time so you can bake the perfect cookie, or do whatever you love!
Payment gateways are like the barista who always makes a perfect shot of espresso. PayPal, Stripe, and Square all ensure clients can pay their bills without any problems. You don’t have the hassle of being both the seller and the banker.
The unsung heroes of customer support are tools. Remember that helpful librarian who was able to find you any book? Zendesk, Freshdesk and other tools offer the same type of support. They convert inquiries into happy customer experience.
The task of steering your business can be overwhelming. Seller tools provide extra hands, extra eyes and sometimes extra brainpower. These tools will keep your adventure profitable and exciting, whether you’re reading from a map or peering through the spyglass. Let technology be at your back, and hoist those sails!